Roblox experiences have turn into the go-to for manufacturers looking out to focus on younger customers in new and thrilling methods—the interactive and immersive worlds of the gaming platform are a no brainer when trying to maximize engagement. These gamified experiences empower manufacturers to attach with an enormous viewers of hyper-engaged gamers, strengthening on-line communities. We sat with our resident Roblox skilled and Director of Buyer Success, Emiliana Santandreu, to reply high questions manufacturers have about Roblox and talk about what manufacturers have to learn about efficiently growing on the platform.
On December 11, 2024 at 12pm ET, Obsess may also be internet hosting a webinar (and brief Q&A session) with CEO Neha Singh and COO Andee Olson to reply remaining questions and talk about why it’s more and more important for manufacturers to have a presence on Roblox–the brand new “social media” platform–guiding your 2025 planning.Â
What’s Roblox?Â
Roblox is a web-based platform with a market of user-generated digital experiences and digital items the place customers can create, socialize, store and play—it serves as each a recreation engine and a social hub, permitting gamers to have interaction with 3D digital worlds. Accessible through a number of platforms, comparable to cellular gadgets, PCs and Xbox consoles, Roblox is free to obtain and use.Â
Video games on Roblox span genres and recreation kinds, from role-playing and tycoon simulations to impediment programs and social hangouts, there’s no scarcity of activations manufacturers can create. There’s even an extremely in style recreation the place customers wait in line for the toilet (with over 33 million visits since late August of this yr)—the sky is really the restrict! Manufacturers throughout verticals have activated on the platform, partaking the platform’s built-in viewers with customized Roblox experiences.Â
Who’s the viewers on Roblox?Â
Roblox primarily attracts a youthful viewers, with most customers aged between 9-24 years outdated, although its attraction is rising amongst older demographics. It has a world person base of virtually 90 million day by day lively customers, closely concentrated within the U.S., Canada and Europe, and is pretty evenly gender-split, not like a variety of different gaming platforms that lean extra male.Â
Engagement on Roblox is extraordinarily excessive, with customers spending a median of 2-3 hours per day on the platform—that is larger than Instagram and TikTok mixed. Manufacturers construct on Roblox to achieve and have interaction the big viewers of Gen Zers via neighborhood integration, occasions and user-generated content material that drives steady engagement. Creating on Roblox is assembly your clients and goal audiences the place they’re!
For extra perception on gaming tendencies, obtain our infographic with key stats and insights on digital experiences.Â
How lengthy does it take to construct an expertise?
The timeline varies relying on the complexity of the expertise, however is normally only some brief months. Roblox improvement requires working inside its proprietary engine, Roblox Studio, so it’s completely different to growing on different platforms or Obsess digital shops.Â
Nevertheless, for manufacturers who have already got digital shops with us, we will work with them to take their digital retailer designs and ideas and use them for his or her Roblox experiences via Roblox Studio—creating one unified idea throughout the online and Roblox in a manner that enhances every platform and reduces the timeline to launch. Moreover, Obsess has been part of the Roblox UGC program for the previous 4 years, which permits us to promote digital items via the Roblox market, a key element of a profitable Roblox technique. We wrote this weblog to reply some questions on the best way to construct your model on Roblox.Â
Why ought to my model be on Roblox?Â
There are many the explanation why manufacturers ought to think about activating on Roblox:
Attain a large, various viewers that’s rising—it grew 12% from Q2’24 to Q3’24
Drive significant, memorable, long-term engagements
Roblox has the instruments to launch extraordinarily customizable model experiences shortly—that means your ROI will likely be excessive, and there are various levels of effort and funding, so you’ll be able to present up in a manner that matches your model and finances
Gen Z’s rising spending energy to purchase out of your model
Promoting is shortly changing into a key device on Roblox and presents a possibility to promote your model, your product or your expertise within the platform
Monetize your gaming investments
Roblox introduced Shopify as their first real-world commerce associate, enabling manufacturers to promote bodily gadgets on the platform–coming in 2025. This partnership is already in beta testing in a couple of key experiences as of this week
Alternatives for different integrations, comparable to loyalty applications (like in Slivingland) or others, comparable to Fandango (like in Depraved)!
To be taught extra about constructing customized model activations on Roblox, ebook a demo or electronic mail us at contact@obsessvr.com.
