Romanian gaming operator Superbet has finalized a €1.3 billion ($1.34 billion) refinancing settlement with present buyers Blackstone and funds managed by HPS Funding Companions. Introduced on February 7, 2025, this substantial capital infusion is ready to bolster Superbet’s international development initiatives.
The corporate plans to leverage this funding to strengthen its presence in present markets and discover new alternatives. A major focus is on increasing into Brazil, a market that just lately granted Superbet a full on-line betting license on January 1, 2025, making it one of many first 14 operators to obtain such approval.
About Superbet
Superbet, established in 2008 by Sacha Dragic, has advanced right into a outstanding sports activities betting and gaming firm headquartered in Romania. Initially specializing in retail betting, the corporate expanded its operations to over 1,000 betting retailers throughout a number of nations, together with Austria, Belgium, Croatia, Cyprus, Malta, Poland, Romania, Serbia, and Slovakia. This intensive community contributed to a yearly turnover of roughly €15 billion.
In 2019, Superbet secured a €175 million strategic minority fairness funding from Blackstone‘s Tactical Alternatives enterprise, aiming to bolster its market place in Romania and help enlargement into Central and Jap Europe.
This funding facilitated technological developments and market diversification, resulting in the acquisition of Belgium’s Napoleon Sports activities & On line casino in 2021, marking a major transfer into the Western European market.
Financially, Superbet has demonstrated strong development. In 2018, the corporate estimated revenues exceeding €180 million.
By 2023, Superbet’s income reached 986 million Romanian lei, positioning it because the second-largest firm in Romania’s playing trade, following Loteria Română, which reported revenues of over 1.22 billion Romanian lei.
By way of trade recognition, Superbet was ranked eleventh within the EGR Energy 50 record of essentially the most highly effective betting and gaming firms globally in 2022, an enchancment from sixteenth place in 2021 and twenty eighth in 2020. This ascent underscores the corporate’s increasing affect within the international market.
Investing in New Applied sciences
Along with market enlargement, Superbet is eager on pursuing mergers and acquisitions to boost its portfolio. The corporate additionally intends to speculate closely in modern applied sciences and its proprietary expertise platform to supply an enhanced gaming expertise to its clients.
Blackstone’s relationship with Superbet started in 2019 with an preliminary funding of €175 million ($180.5 million) as a strategic minority shareholder. Since then, Superbet has expanded its operations into 12 markets, main in Romania, establishing a robust presence in Poland, and coming into Belgium via the acquisition of Napoleon Sports activities & On line casino in 2021. The corporate additionally operates a tech hub in Croatia and a product innovation heart in Spain.
In July 2023, Superbet introduced plans to enter the insurance coverage and brokerage market after acquiring the mandatory licenses from Romania’s Monetary Supervision Authority.
The refinancing deal coincides with founder Sacha Dragic resuming a extra lively management position. After stepping again in 2019 and appointing former Paddy Energy Betfair government Johnny Hartnett as CEO, Dragic returned as co-chief government officer final yr to information the corporate towards strategic development.
Commenting on the refinancing, Dragic acknowledged that it displays Superbet’s dedication to turning into a worldwide chief within the trade. He highlighted the corporate’s distinctive enterprise mannequin, which integrates strategic investments in cutting-edge expertise with a diversified product portfolio, aligning with trendy shopper traits.
Hans-Holger Albrecht, Chairman of Superbet Group, expressed delight over the profitable settlement, emphasizing that having buyers like Blackstone and HPS is a milestone for the corporate. He famous that the sturdy stability sheet allows Superbet to proceed its enlargement, pushed by its distinctive expertise and product choices.
Raphael de Botton, Senior Managing Director at Blackstone Tactical Alternatives, praised Dragic as a visionary founder supported by an distinctive administration staff. He expressed satisfaction in persevering with to help Superbet’s journey of development and innovation and seemed ahead to the continuing partnership and future alternatives.
Superbet acquired advisory help from Morgan Stanley and Stifel throughout the refinancing negotiations. Authorized features of the transaction have been dealt with by Herzog Fox & Neeman, Sidley Austin, and Loyens & Loeff Luxembourg. On Blackstone’s aspect, Citi acted because the monetary adviser, whereas Simpson Thacher & Bartlett offered authorized counsel.
Just lately, Superbet turned the official betting website for Rio Carnival 2025, supporting the parades and the Allegria and Rio Carnaval packing containers in collaboration with the Impartial League of Samba Colleges of Rio de Janeiro. The occasion is scheduled to happen between February 28 and March 8.
Sports activities Betting in Jap Europe
The sports activities betting trade in Jap Europe has skilled vital development lately, contributing notably to the area’s financial system. In 2022, Europe’s playing market income reached €108.5 billion, marking an 8% enhance in comparison with pre-pandemic ranges in 2019. This development was pushed primarily by the reopening of land-based playing venues following pandemic-related closures.
On-line sports activities betting has turn out to be more and more well-liked in Jap Europe. The market is projected to develop by 4.45% between 2025 and 2029, leading to a market quantity of $349.50 million by 2029.
This upward development is indicative of the area’s increasing digital infrastructure and the rising acceptance of on-line playing platforms.
A number of key gamers dominate the Jap European sports activities betting panorama. For example, Betsson AB, a number one international operator in on-line playing, has a robust presence in sports activities betting and on line casino video games throughout the area. The corporate focuses on enlargement in regulated European markets, contributing to its vital market share.
In Poland, STS is the main sports activities betting operator, making it one of many largest regulated sports activities betting markets in Central Jap Europe.
The corporate’s dominance underscores the strong demand for sports activities betting providers within the Polish market.
The general European sports activities betting market was valued at $36.4 billion in 2024 and is predicted to achieve $83.2 billion by 2033, exhibiting a compound annual development charge (CAGR) of 9.6% from 2025 to 2033.
This substantial development displays the growing reputation of sports activities betting throughout Europe, together with Jap European nations, pushed by components corresponding to technological developments, regulatory modifications, and a rising base of sports activities lovers partaking in betting actions.
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