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Canary CEO says firm’s unconventional altcoin ETFs are bet on emerging, overlooked tokens

March 28, 2025
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Canary Capital CEO Steven McClurg mentioned the agency’s current “out-of-the-box” crypto exchange-traded fund (ETF) filings are a calculated method to interact with belongings which have potential and unmet demand.

In a current interview with CryptoSlate, McClurg defined the rationale behind the corporate’s filings, starting from the primary Litecoin (LTC) ETF to the primary fund to provide publicity to a non-fungible token (NFT) assortment within the US.

He defined:

“For those who’re a giant store like BlackRock, you possibly can afford to take possibilities. For those who’re a smaller store like us, we don’t do something except we actually really feel like we will really get it finished. […] We’re fairly conscientious about our money and time, and we wish to make it possible for all the things we’re doing is one thing that’s viable.”

First Litecoin submitting

On Oct. 16, Canary Capital filed an S-1 kind to record the primary spot Litecoin ETF, diverging from the pattern of filings for spot Solana (SOL) and XRP ETFs by different corporations on the time.

McClurg defined that the choice got here after Canary realized that former US Securities and Trade Fee (SEC) chairman Gary Gensler named Bitcoin (BTC), Ethereum (ETH), and Litecoin as non-securities.

He added:

“For the reason that SEC had beforehand accredited Bitcoin and Ethereum ETFs, and we noticed a few individuals file for Solana, we determined to have a look at alternatives that we believed would doubtlessly get approval underneath the previous administration. And we imagine that one [Litecoin] had superb odds.”

Moreover, McClurg mentioned the agency believed on the time that the LTC token distribution mannequin was unlikely to be categorized as a securities providing, strengthening the choice to file for an ETF.

Submitting for an outlier

On Nov. 12, lower than one month after submitting the primary Litecoin ETF and diverging from the pattern, Canary filed the primary spot Hedera (HBAR) ETF.

Analysts had been stunned by the choice since HBAR is just not a part of the 20 largest cryptocurrencies by market cap. Moreover, Hedera solely has $111 million in complete worth locked (TVL) on the community as of March 27, far decrease than main Layer-1 blockchains.

McClurg mentioned that Canary filed for the ETF as a result of it recognized HBAR as a sound token with demand that had not come underneath the radar of different ETF issuers. He added that the agency’s aim is to search out such alternatives earlier than they turn into business tendencies. In his phrases:

“We wish to discover the chance that exists one 12 months from now, two years from now, as a result of if we’re early to the punch, then we are going to get these flows when all people else is scrambling to file.”

McClurg additionally mentioned that Canary believed that like LTC, HBAR’s distribution was unlikely to be categorized as a safety and the submitting would “do nicely” underneath the previous SEC regime.

The value of HBAR spiked roughly 470% inside a month after the ETF submitting, leaping from $0.065 to $0.368 on Dec. 6, 2024, earlier than giving up a few of its beneficial properties amid the current market downturn.

HBAR was buying and selling at $0.192 as of press time, up almost 200% since Canary’s submitting in November final 12 months.

Early bets on underrecognized infrastructures

One other of Canary’s strikes diverging from main tendencies was the submitting for a spot Axelar (AXL) ETF on March 5.

The submitting follows an identical thesis of preemptive positioning and has additionally stunned the crypto market since AXL is just not amongst theough to be included within the prime 100  cryptocurrencies by market cap.

McClurg mentioned that  Axelar has acquired little mainstream consideration however it’s extensively built-in into developer environments and protocol infrastructure. 

He added:

“I used to be at ETHDenver, I used to be at a few different locations, and I began speaking to protocols. Each one in every of them is working with Axelar behind the scenes. I do imply each single protocol I speak to is working with Axelar not directly. And I believed that was fairly fascinating, that’s fairly excessive reward.”

He contrasted Axelar’s behind-the-scenes interoperability performance with earlier high-visibility tasks like Polkadot (DOT), noting that Axelar seems to be executing extra successfully in follow.

This forward-looking method extends to the agency’s views on the broader ETF panorama. Canary can also be the primary issuer to file for a Sui ETF, the 18th-largest crypto by market cap and the Eighth-largest blockchain by complete worth locked in decentralized functions.

McClurg criticized a typical reactive technique amongst ETF issuers, which tends to comply with tendencies already underway. He mentioned that Canary’s mannequin as a substitute focuses on early identification of demand and the event of merchandise in anticipation of shifting investor focus.

Incorporating NFTs into ETF buildings

Canary additionally filed for an ETF tied to the Pudgy Penguins NFT assortment. Whereas McClurg declined to elaborate on that submitting, he supplied context across the firm’s considering on NFT-based funding merchandise. 

He emphasised his background in mental property investing, starting from fantastic artwork to leisure rights, and the shift in regulatory stance that opened the door for tokenized digital collectibles.

Following public statements from SEC officers indicating that NFTs and memecoins are to not be categorized as securities, Canary noticed a viable path to introduce NFT-based ETFs. 

The agency selected Pudgy Penguins over different collections, corresponding to Bored Apes or CryptoPunks, resulting from its IP growth past digital possession, together with bodily merchandise and media content material.

McClurg pressured that whereas he has by no means personally held NFTs, Pudgy Penguins’ construction made it a extra viable model from a liquidity and IP standpoint.

“[Pudgy Penguins have] finished a greater job of growing their model and IP.”

He added that this growth into retail and animation helps the asset’s inclusion in a regulated funding car.”

Timeline for approval

Because the co-founder of asset supervisor Valkyrie, McClurg labored on the agency’s Bitcoin ETF, which was accredited later than anticipated. He mentioned the expertise has made him cautious in regards to the timeline for altcoin ETFs and he’s hesitant to make a agency prediction.

Nevertheless, McClurg mentioned he wouldn’t be stunned if as much as 4 single-token altcoin ETFs are accredited this 12 months contemplating the enhancing regulatory panorama underneath the SEC’s new management.

He concluded:

“I believe numerous them will most likely be accredited subsequent 12 months.”

Disclaimer: CryptoSlate has acquired a grant from the Polkadot Basis to supply content material in regards to the Polkadot ecosystem. Whereas the Basis helps our protection, we preserve full editorial independence and management over the content material we publish.

Talked about on this article

Posted In: Bitcoin, Ethereum, Litecoin, Polkadot, Solana, Sui, XRP, BlackRock, US, Crypto, ETF, Featured, Interview, Tokens, TradFi



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Tags: AltcoinbetCanaryCEOEmergingETFsfirmsOverlookedtokensUnconventional
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