Dyson, the British know-how firm identified for its progressive vacuum cleaners, hair dryers, and different residence home equipment, lately launched a brand new digital retailer utilizing the Obsess digital retailer platform.
The interactive 360 product expertise permits customers to browse Dyson merchandise in a totally interactive, immersive and academic means. The digital flagship options the model’s Hero Assortment, containing the model’s hottest merchandise, together with their cult-favorite cordless vacuum cleaner, the viral Dyson Airwrap, and the Pure Cool Hyperlink air air purifier. Within the expertise, customers can store the merchandise, find out about their options and watch movies of them in motion.
Extra than simply an interactive procuring vacation spot, the digital retailer is a handy means for customers to find out about Dyson’s merchandise and discover the proper ones for his or her wants—empowering buyers to make knowledgeable selections. Dyson’s 360 product expertise highlights their iconic engineering and supplies customers with extra shade round their progressive merchandise resembling how they’re designed and their distinctive options. Customers can get an inside look of the merchandise, breaking down the person components and the way they operate.
With intensive product data and the usage of VR and AR know-how, buyers can higher visualize the behind-the-scenes performance of every merchandise and discover them in a contemporary and interactive means. For instance, customers can see how the Dyson V11 Absolute vacuum cleaner makes use of cyclone know-how to take away grime and mud from carpets and exhausting flooring. And the way the viral Dyson Airwrap styler makes use of ionic know-how to type hair with out warmth harm.
Immersive experiences are a strong academic device for merchandise as they permit customers to work together with the merchandise in a practical and interesting means. The Obsess digital retailer platform enabled Dyson to convey their complicated engineering course of to buyers in a memorable and digestible means.
To study extra about how Obsess digital shops can function an immersive academic device, contact our staff at contact@obsessVR.com or ebook a demo.
