Johnson & Johnson, Neostrata Metaverse Experience

Neostrata, a number one skincare model a part of the Kenvue portfolio of manufacturers from Johnson & Johnson, launched their digital expertise to introduce new shoppers to the model in a manner that stands out in a hypercompetitive market. The expertise takes customers on a journey by the science of skincare, empowering consumers by training.

The play-centric, multi-floored expertise is immersive and fascinating, bolstering storytelling by contextual environments and interactive content material. On the highest ground, a digital skincare avatar concierge  welcomes consumers to find out how completely different environments have an effect on their pores and skin. Customers can just about enter completely different Setting layers to find out how they will defend themselves towards parts comparable to air air pollution and the solar. They’ll then check their newfound information and unlock particular affords comparable to low cost codes and free merchandise with buy. 

Customers can even go to the tranquil, spa-like Life-style layer to find out how completely different way of life selections have an effect on their pores and skin. Much like the Setting layer of the expertise, if guests reply a sequence of questions accurately, they will earn free objects or reductions on their subsequent buy. On one other ground within the expertise, shoppers can discover the completely different components in Neostrata merchandise—from retinoids to Vitamin C, customers can find out how widespread skincare components will impression their pores and skin considerations. 

The expertise can be customized; guests within the digital expertise can take a customized quiz to handle their pores and skin considerations and targets, and obtain product suggestions tailor-made to their particular person wants. Customers can entry the quiz within the present store, the place one other avatar guides customers by the store. 

Neostrata’s interactive, never-before-seen digital expertise empowers their shoppers with elevated training and customized product suggestions. Obtain the Neostrata case research to find how Neostrata’s Obsess-powered metaverse expertise positioned the model as a disruptor within the skincare business. 

To study extra about how Obsess digital shops can be utilized to empower your shoppers, contact our crew at contact@obsessVR.com or guide a demo.