Identified for his or her iconic make-up merchandise, Maybelline has taken their model and sweetness experience to the following degree with their immersive Digital Loft. Powered by Obsess, the loft gives customers with a enjoyable and interactive method to discover their wide selection of merchandise, get inspiration and join with different magnificence lovers. Maybelline has a powerful magnificence neighborhood that’s obsessed with make-up; the Digital Loft is one other discussion board for Maybelline to attach with its neighborhood and provides them a brand new method to discover the model.
Full of participating parts, the loft incorporates a plethora of options meant to encourage magnificence aficionados, comparable to a earlier than and after modal that demonstrates the ability of Maybelline make-up and the flexibility to nearly try-on lipsticks to seek out your excellent shade. Powered by ModiFace, the digital try-on integration permits customers to seek out their excellent lipstick shade within the Shade Studio and see how completely different merchandise rework their look. The loft additionally provides quite a lot of suggestions and methods for making use of make-up; whether or not you’re a newbie or a professional, you’ll be impressed to attempt one thing new.
In partnership with magnificence retailer Lookfantasic.com, the model’s bestsellers and newest launches can be found for buy instantly from the loft. The Digital Loft options all kinds of merchandise, from basis to lipstick to eyeliner for customers to browse; they’ll make choices by product kind, shade, or assortment. Placing Maybelline’s hero merchandise and newest launches inside attain, each room within the Digital Loft is provided with modern options that improve customers’ purchasing experiences.
As well as, the Digital Loft additionally provides an opportunity to affix Maybelline’s unique fan membership and join with fellow magnificence lovers. Group members get entry to completely different pattern promotions and extra. To hitch, loft guests can merely take the in-store quiz consisting of 8 questions present in particular person hotspots all through the shop. To study extra about how Obsess digital shops can function a venue for inspiration and neighborhood constructing, contact our group at contact@obsessVR.com or e-book a demo.
