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Christopher Carey sits down with Oliver Woehler, XR Gross sales Lead EMEA at Lenovo, and Laura Keresztyén, Gross sales Affiliate at Arthur, to unpack what’s modified — and why the timing all of the sudden feels completely different. ISE 2026 was filled with companions and clients swarming the demos, and Lenovo is utilizing the present to place a highlight on a brand new world partnership that’s designed to make enterprise XR simpler to purchase, simpler to deploy, and simpler to justify.
However the true hook is what they’re constructing on high.
As a result of no person is shopping for headsets “as a result of headsets.” The query consumers preserve asking is similar one we heard throughout ISE this yr: what’s the use case, what’s the worth, and how briskly can we show it?
Oliver and Laura lean into that stress, after which take the dialog someplace extra fascinating — the place immersive collaboration stops being a novelty and begins changing into a productiveness lever.
Laura shares how Arthur is bringing folks and AI into the identical digital workspace, and why the final two years have created what she calls an ideal match between AI and VR. The AI isn’t only a chatbot on the facet; it’s displaying up as an energetic participant within the room — shaping agendas, preserving groups on monitor, organizing concepts, and pushing conferences towards precise subsequent steps.
Then the dialogue widens to the “the place the ROI lives” territory: coaching and digital twins. They tease why coaching is usually the quickest win, how personalization modifications when AI is within the combine, and why digital twins get much more highly effective when you’ll be able to deliver folks inside them to stroll, annotate, brainstorm, and even work together with advanced methods in methods 2D screens can’t match.
In case you’re nonetheless on the fence about XR at work, that is the interview that can make you rethink what “able to scale” seems to be like in 2026.
Catch the complete video — earlier than your opponents do.
