TL;DR
Pepsi at the moment holds the prize for the cringiest Web3 tweet ever, whereas Coke is working to rekindle its cool child standing by dropping a brand new NFT assortment referred to as ‘Masterpiece.’
Too many manufacturers be part of the Web3 dialog and simply find yourself wanting like dad and mom crashing the occasion (Pepsi, we see you).
Coke’s foray into NFTs is not an absolute dumpster hearth of a launch, and so far as company entrances into the Web3 area goes – that counts as a win!
Full Story
Bear in mind the Pepsi Era?
Again when Pepsi was so very cool, and Coke was seen as frumpy and rancid?
(Ahhhh, these have been the times).
However guess what? In Web3, the roles have been reversed!
(Or at the very least, Coke is not dropping the ball as onerous as Pepsi is).
Pepsi at the moment holds the prize for the cringiest Web3 tweet ever, whereas Coke is working to rekindle its cool child standing by dropping a brand new NFT assortment referred to as ‘Masterpiece.’
Mainly, Coke has taken a bunch of timeless artworks (assume: ‘The Scream’ and ‘Lady with a Pearl Earring’) and overlayed them inside the signature Coca-Cola bottle.
Is that this actually that large a deal?
Within the context of legacy giants coming into the NFT area – yeah, it kinda is!
Too many manufacturers be part of the Web3 dialog and simply find yourself wanting like dad and mom crashing the occasion (Pepsi, we see you).
However up to now, Coca-Cola’s strategy has felt comparatively inoffensive.
Is it inspiring work? No.
Do we wish one? Additionally no.
BUT!
It is not an absolute dumpster hearth of a launch, and so far as company entrances into the Web3 area goes – that counts as a win!
